SBMG10013 Lecture Notes - Lecture 1: Tim Hortons, Pizza Pizza, Corporate Social Responsibility
8 Mar 2018
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Running head: marketing plan: tim hortons pre-packaged salads. The quick-service restaurant is a highly competitive market, in which tim hortons leads the market in canada. Tim hortons has maintained a leadership position in the breakfas daypart and late night snacking market, but has been experiencing less than desirable sales in regards to their lunch time daypart menu, falling second to their key competitor, mcdonalds. Tim hortons has developed a new lunch time product, pre-packaged salads, which is meant to meet the demands of the health conscious psychographics and gain a competitive advantage in the lunchtime market. By doing this, tim hortons will lead in each of the four dayparts. Tim hortons to achieve this goal, small and large pre-packaged salads will be available at all locations across canada. The in store pre-packaged salads will bebe located next to the cashier, in.
