COMM 103 Lecture Notes - Lecture 10: Pest Analysis, Hyperloop, Corporate Social Responsibility
1 Dec 2016
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Increase in companies, increases competition and lowers prices ex. Verizon wanted to come to canada but government denied them. Oligopoly: few big sellers in the industry cell phone companies like telus, bell, rogers. All are competing for the same customers ex. pizza hut, dominoes, pizza pizza. Is a macro assessment outside view of the company. Used to analyze competitive situation in an industry. When a company can provide customers with a product or service that offers more value than its competitors. When its successful in designing and implementing a value-creating strategy that competitors are not using. Is sustainable when competitors are not able to imitate or supplant it. Total amount of money received from the sale of goods and services. Revenue = price x number of units sold. Costs tied to manufacturing of a product. Cost of labour needed to manufacture/assemble the product. Shipping cost associated with the delivery of the package. Point where revenue from sales equals total costs.
