COMM 336 Lecture Notes - Lecture 4: Operant Conditioning, Observational Learning, Hindsight Bias
10 Oct 2016
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Document Summary
Memory refers to processing and storage of information in 3 steps: encoding information is entered, storage knowledge is integrated into existing memory, retrieval access information. Sensory memory temporary storage of sensory info. Short term memory brief storage of information, limited capacity. Long term memory relatively permanent storage of into, unlimited capacity. Attention information passes though attention gate and transferred to short-term memory. Elaborative rehearsal - if you engage with the material, elaborate on it, you can change the information from short term memory to long term memory. Schema association with something pre-existing in long term memory. Autobiographical memories personally relevant memories that make up your life. Implicit memories (procedural) relate to skills on does automatically (driving, cooking) Associative networks of prior information grouped by concepts, and is constantly changing and updated. When certain schemas are affected (eg. brand represent convicted of child pornography) Spreading activation: when you think of one thing, and keeps accessing random linked informaiton.
