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FILM 240 (67)
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Thursday September 20.docx

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Department
Film and Media
Course
FILM 240
Professor
Sidney Eve Matrix
Semester
Fall

Description
Thursday September 20, Week 2 Media Effects Research Media Use Patterns Connected Cocooning  The living room is now the “multiscreen communication and entertainment hub”  “A culture of home-based iDistraction” Media Bubbles  now people are gathering around and sharing screens via iPads and other tablets because you can easily pass it around, it’s interactive and touchable, and very intuitive (even toddlers can use tablets)  this is the new electronic hearth, replacing the television “Sofa Surfers & Bedroom Browsers”  #1 place to use laptop/tablet is the living room … tablets are being fought over more than the remote  the tablet is the go-to wind down device … 91% owners use it in bed Smarthome connected living  the most profound technologies are those that disappear… weaving themselves into the fabric of everyday life  the smarthome is about convenience and entertainment, connectivity and competitiveness Information Abundance  a wealth of information leads to a lack of attention  “glance theory” – attendance Hierarchy of digital distractions  device failure #1  twitter in the top half (takes more focus)  telephone call in the middle  facebook is the lower half (very automated)  any actual work last
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