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FILM 240 (67)
Lecture 2

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Film and Media
FILM 240
Sidney Eve Matrix

Week 2 Lecture Notes Connected Cocooning  “We’re witnessing the transformation of the American living room into a multiscreen communication and entertainment hub”  “Everyone huddled in a cyber-cocoon” Media Bubbles  Can be in the same room but still in our own space  We gather around and via screens Tablets Number #1 for viewer engagement  30% more viewing time per play on a tablet than on desktops  91% tablet owners use it in bed SmartHome (connected living)  Having ambient connectivity  The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it  Smart blanket, Smart scale Information Abundance  34G of information per person everyday  A wealth of information creates a poverty of attention  Attention economy Hierarchy of Digital Distractions  Device failure ------------------------------------ Work  1-2 pages read, then bounce We can’t get enough of one another if we can use technology to keep one another at distances we can control: not too close, not too far, just right. (GOLD
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