FILM 240 Lecture Notes - Lecture 2: Home Automation, Attention Economy, Selective Perception
20 Aug 2013
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We"re witnessing the transformation of the american living room into a multiscreen communication and entertainment hub . Can be in the same room but still in our own space. 30% more viewing time per play on a tablet than on desktops. 91% tablet owners use it in bed. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. A wealth of information creates a poverty of attention. We can"t get enough of one another if we can use technology to keep one another at distances we can control: not too close, not too far, just right. (goldilocks effect) Selective exposure (selecting what you would like to see and what you expose yourself to) Is this going to be on the exam? . Phone numbers: if it"s in my phone, i don"t need to remember it . Search results, recommendations suitable for the person and his/her interests.
