BSM 100 Lecture Notes - Lecture 41: Sales Promotion, Marketing Mix, List Price
1 Nov 2016
School
Department
Course
Professor
Document Summary
If you have a supplier, threat of continuity can be high. Retail stores, big companies: when you sell to big companies customer is high, industry attractive? yes/ no. Be able to find new uses and communicate them to the consumers. Because there"s always new customers and they can be attracted to the message of the organization. Marketing - the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners and society at large (satisfying wants) Ex. wood isn"t nice as just wood but when it is converted into furniture its great. Does it take long to make, do they have to wait a long time for p/s. Is it within the area, is it far from customers. Systems that help to own places, accessing isn"t enough. Scope of marketing: it"s everywhere (not just for g/s) Creating a brand associated with a person, group.
