BSM 100 Lecture Notes - Lecture 8: Lindsay Lohan, Tiger Woods, Marketing Week
2 Apr 2016
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Porter"s five forces model of compeiion/industry atraciveness: compeiion. Be aware of the exising players and their market shares: suppliers. Try to ind the bargaining strength of the suppliers. The quality of your products depends on the suppliers. Impact of the suppliers supplying for another company: threats of subsitutes, threats of new entrants, bargaining strength of customers. Fulill the gap and if you can saisfy their needs. On the irst page of project: this is an atracive industry because . Because in each of these forces is high, medium, low etc. Firm is geing value through long-lasing proits (loyal customers) Where i need it, it should be available. When they want it, they should be able to have it. The ability of goods and services to saisfy wants. The scope of markeing: it"s everywhere (not just for goods and services) Tiger woods, lance armstrong; who else needs rehabilitaing, lindsay lohan.
