CRI 540 Lecture Notes - Lecture 6: Serial Ata, Swot Analysis

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Stakeholder: people or organizations who may affect or may be affected by the project at hand. A swot analysis helps to define our position in the marketplace and to figure out what kinds of research we need to do it is necessary in marketing to understand your current position and what data you need. What kinds of research formative research helps you to decide how to build your marketing, communications and pr plans for your product quantitative research: based on data that can be measured numerically. Answers questions like what , when , or how much qualitative: based on non numerical data; usually descriptive. Answers questions like how and why these research types are not mutually exclusive. Many mixed method research projects use more than one observational research: hands off research that is based on watching or observing how people or organizations interact with each other and with specific products, services or projects.

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