CRI 300 Lecture Notes - Lecture 3: Portable Document Format, American Apparel, Absolut Vodka

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 300
• Professor: T B D

Document Summary

The art and technique of arranging type to make written language appealing to learning and recognition. Designers decide on: typefaces, size, tracking. Typesetters and typographers were considered specialized occupations until the rise of digital technologies. Similar to desktop publishing in the (cid:1005)(cid:1013)(cid:1012)(cid:1004)"s. Adobe postscript: uses vector graphics on desktop. Compatible with apple macintosh and laserwriter: precursor to pdf. Web-based typography: used to accommodate a fix set of fonts, many formats for the web, because different browsers have different requirements. Sans-serif by paul renner in 1928: uses geometric properties, even weight, perfect circles and isosceles triangles. Examples in media: absolut vodka, costco, louis vuitton. Examples: (cid:862)keep cal(cid:373) a(cid:374)d carry o(cid:374)(cid:863, bbc. Made by max miedinger and eduard hoffman in 1957. One of the most widely used typefaces in the world. Removal of any elements that give the illusion of 3d. Relevant in user interface and web design: responsive, efficient, flexible. Used in windows 8 and ios 7: skeuomorphism (related term)