RTA 210 Lecture Notes - Lecture 6: Pierre Juneau, Fowler Report, Movie Central

• School: Ryerson University
• Department: Media Studies
• Course: RTA 210
• Professor: James Nadler

Document Summary

Also increase value of shares of the company (provide public service if told so by gov or conscience, but mostly gov) But not paid by local stations/affiliates for use of programming. Networks might pay affiliates to play stuff. Or affiliates play it for free + keep $ for local ads. Has affiliates can opt in or out of programs (primetime = 8-11pm weekdays, 7-11 pm on weekends) Concern: networks would dominate ad $ and political discussion. Policy: break up mark power give voice to locals. Now, max 39. 5% of market, but can"t own 2 of the top 4 networks. No company can own more than 2 ota stations in each market: wants different views; no one owner should control media. Ctv buys chum/city, but has to divest city to rogers. Fcc moratorium - stops giving licenses for 4 years because too many! Dumont and abc can"t expand they resort to any cheap programming they can find.