GMS 200 Lecture Notes - Instrumentalism, Retail, Infomediary

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Louis Pike

Document Summary

Few players not directly competing against each other. Long term competitive advantage in defined market segment. Several players directly competing against each other. + competitive advantage: is the ability to do something s well that one outperforms competitors. Cost and quality : where strategies drives an emphasis on operating efficiency and product or service quality. Knowledge and speed : where strategy drives an emphasis on innovation and speed of delivery to market new ideas. Barriers to entry : --- creating a market stronghold that is protected from entry by others. Financial resources: --- on investments or loss absorption that competitors cant match. Sustainable competitive advantage : is the ability to outperform rivals in ways that are difficult or costly to imitate. Strategy: is a comprehensive plan guiding resource allocation to achieve ling term organization goals. Strategic intent: focuses and applies organizational energies on a unifying and compelling goal.