GMS 200 Lecture Notes - Lecture 1: Customer Relationship Management, Data Management, Information System

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Hadidi

Document Summary

Data is a lot of facts need to be processed and needs to be organized. Any time data is processed, it can be used by managers to make a decision. Information data made useful for decision making. Management with analytics involves systematic gathering and processing of data to make informed decisions. Info about market, about competitors - products and strategies, external audits. Ex) government, regluation, competitors , from external environment. You have to know what"s happening inside and outside your company. Information that the company desires to be public ex) csr. Ex) you are being eco friendly equiment then you want customers to know that you are being green. Gathered mainly via secondary information such as newspapers, surveys, magazines and the internet. It is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. Communication ex) email, online conferences, online interview,