GMS 200 Lecture Notes - Lecture 4: Roots Canada, Spin Master, Turnitin

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Hywel Morgan

Document Summary

Professor: harary, rabie and varadi had to make many key decisions during the start up of their company. One major decision included figuring out how and to whom they should market their product the earth buddy to. They went with roots canada because of their image and ended up testing the product in their stores. This was a key decision because this was their start up product, and it could either make them or break them. In the end it paid off with k- Since it was a relatively new company, there were no factories or warehouses that produced them; instead it was all made in harary"s kitchen. This led to their next major decision to move from his kitchen to a factory of 200 employees. Buddy, they needed another product to be as successful. The next product that they introduced was called devil sticks.