GMS 200 Lecture Notes - Lecture 6: Spin Master, Kmart, Test Market

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Spin master is canada"s most successful and largest toymaker company. The founders of this company are three young entrepreneurs, harary, rabie, and varadi. The problems they faced were unstructured because they were new and unusual and therefore, needed nonprogrammed decisions. The first key decision they faced was how to launch their very first product, the. The new toy had an environmental cachet image; so they figured out that the best solution was to partner up with roots, a canadian company with an urban-adventurer image. The earth buddy was able to test market in roots stores and became a success. The next challenge spin masters faced was the increased in demand and received a massive order from k-mart. This is a structured problem because it was clear with respect to information needs. They needed a larger factory to produce the toys.