GMS 200 Lecture Notes - Lecture 7: Oligopoly, Natural Environment, Infomediary

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Bamidele Adekunle

Document Summary

Strengths, weaknesses, opportunities, threats (swot) analysis: swot analysis, figure in text, analysis of industry and environment, assessment of macro environment: Technology: use of technology, access to it or ict. Government: policies that can ruin businesses, sponsor politicians (make them in your favour), learn the government. Social structures and population demographics: analysis of industry environment: Seek an increase in size and expansion of current operations: related diversification, unrelated diversification, vertical integration, restructuring and divestiture strategies, readjusting operations when an organization is in trouble, retrenchment. Correcting weaknesses by making changes to current operations. Restructuring through divestiture (reallocate resources: global strategies, globalization strategy. World is one large market; standardize products/advertising as much as possible. Ethnocentric view (same way you make and sell a product: multi-domestic strategy. Customize products and advertising to local markets as much as possible. Balance efficiencies in global operations and responsiveness to local markets.