GMS 200 Lecture Notes - Lecture 5: Cash Flow, Skill, Multinational Corporation

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Bata, being an innovative and creative shoemaking company developed a business strategy by exporting sales through agencies in germany, the balkans, and the middle east. This expansion then began to spread across many foreign countries. Bata continued to develop international expansion through the increase of operations by the infrastructure of factories. Their strategy included growth in countries such a switzerland, england, germany, france, india, the. The expansion to these countries allowed bata to become internationally known and increase their sales significantly. Because of this, bata is considered to be a multinational corporation- an organization that owns and controls production of shoes in more than one country. They operated 63 companies, and sold footwear in more than 30 countries. Expanding globally requires understanding cultural changes and adaptation to many dimensions of culture. Having four very different geographic regions means barriers in spoken language.