GMS 200 Chapter Notes - Chapter 6: Ethnocentrism, Multinational Corporation, Human Capital

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Bata"s shoe company is very successful canadian company that uses a unique business strategy. The international business strategy used by bata has directed them growth as a globalized company all around the world. The first strategy bata used was in 1909, the company exported its shoe products through agencies in germany, balkans, and in the middle east. Moreover, bata has not only exported sales but also imported production equipment from aboard to build stores, houses, schools and hospitals. Furthermore, bata company made greenfield investments and expanded its international operations, where they developed factories in other foreign countries. I would consider bata as a multinational corporation due to its strategy of depending on the global market to increase production and export sales. As a global company, culture differences play an important role in the success of a company because it influences management and organizational practices.