GCM 130 Lecture Notes - Lecture 3: Negative Space, Ellipse, Beatrice Warde

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 130
• Professor: Gillian Mothersill

Document Summary

Also referred to as negative space and figure/ground reversal. Is the portion of a layout where there is no marking (illustration/text) Created by using margins, gutters (space between columns), indents, headings/footers, and leading. Important to balance white space with non-white space. White space doesn"t have to be white. White space provides visual reading room (a sense of calmness) : they cover every square inch of their substrate with something/anything (recall the crystal goblet ) White space is important for both web and print designs: shape. A shape is usually a closed path. Shapes can be found in the design object itself (ex: coke bottle) Shapes may be found in the design/layout on the object. Shapes leads to movement draws the eye through the layout and prevents readers from reading too quickly: balance. Is when you distribute the visual weight of elements on your design.