GCM 230 Lecture Notes - Lecture 7: Cap Height, Small Caps, Adobe Indesign

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 230
• Professor: Gillian Mothersill

Document Summary

Running head: to distinguish editorial pages from advertising pages. Lead-in/kick-in: helps lead audience into the text. Small caps: 70% of the cap height. Pull quote: pulls sentence(s) out of the text and it is placed u(cid:374)der a title (cid:449)he(cid:374) there"s (cid:374)o photo. For magazines, you either indent the paragraph or add a space after. We have an optimum length to read. At normal reading distance, the arc of the visual field is only a few inches (about 12 inches per line) or. Determine the body size of the type and this will become the column width. The width measured of about 12 words per line or. A 65 or 66 characters line, and measure the length (in picas) or. In magazine layouts, 40-50 characters per line (where there are multi- column layouts). Most page layout programs operate under two scenarios: hyphenation off or, hyphenation on.