HTT 605 Lecture Notes - Lecture 3: Human Capital, Rowan V. United States Post Office Department, Bank Teller

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTT 605
• Professor: Judy Healy

Document Summary

Can help any company: in loss or one that is economically growing. Captive audience - focused solely on incentive program. Channel partner - not selling for one specific company sell for several. Banks and insurance companies leading users of channel partners. Non captive audience - get to chose incentive bc they are selling for more than one company. Who is their competition and what is the competition offering its distribution system. Key in deciding whether or not to go ahead with an incentive plan. What share of the overall market does a company own compared to its competitors. Only in year 1 is there a 10-15% increase (typically) Each year following the 1st incentive program your starting point is the benchmark achieved from the previous year thus making it harder to sustain this substantial level of growth. Specific dollar amount allocated to cover cost of the reward. The company knows exactly what it will spend.