Lecture 2 - individual behaviour, personality and values. Employee motivation: the forces within a person that affect his or her direction, intensity, and persistence of voluntary behaviour. > direction: the path among which people steer their effort. > intensity: the amount of effort allocated to the goal. > persistence: continuing the effort for a certain amount of time. Ability: both the natural aptitudes and the learned capabilities required to successfully complete a task. Aptitudes: natural talent that help employees learn specific tasks more quickly and perform them better (physical and mental) Learned capabilities are the skills and knowledge that you currently possess. Role perceptions: the degree to which a person understands the job duties assigned or excepted of him/her. Important because employees need to know where to direct their effort. Essential for coordination with coworkers and other stakeholders. Situational factors: individual behaviour and performance depend on situation. Conditions beyond the employee"s immediate control that facilitate behaviour.