MKT 100 Lecture Notes - Lecture 5: Tim Hortons, Consumerism

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Loblaw led the garment industry to ensure worker safety. Firms can demonstrate their commitment and be trusted to do the right thing. Creating an ethical climate in the workplace: values. Punishment: a strong ethical climate requires a commitment from top down within the firm. Everyone from within the firm must agree to a system of controls that rewards appropriate behaviour and punishes inappropriate behaviour. Corporate social responsibility (csr: voluntary actions by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Consumerism: a social movement aimed at protecting consumers from business practices that infringe upon their rights. Integrating ethics into the marketing strategy: planning phase. Include ethical statements in the firms mission statement. Some firms use mission statements that include ethical precepts for shaping the organization. When firms are identifying potential markets and ways to deliver the 4ps to them, firms must first consider several ethical issues.