MKT 100 Lecture Notes - Lecture 11: Royal Canadian Mint, Shoppers Drug Mart, Breast Cancer Awareness

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

The importance of distribution: the third p, good distribution is critical to marketing success. Royal canadian mint released world"s first coloured circulation coin through tim. Coin to raise breast cancer awareness followed via shoppers drug mart stores. Distribution channels, supply chains, and logistics are related: distribution channel, supply chain management, logistics management, distribution channel consists of institutions, whereas logistics refers to activities among and within institutions. However, both are part of the supply chain. Distribution channels add value: three manufacturers sell directly to consumers requiring 9 transactions. Indirect supply chain with retailer: both the manufacturers and the consumers go through one retailer. Managing channels through vertical marketing systems: members attempt to satisfy their own objectives and maximize profits often at the expense of the other members, members act as a unified system. Types of phases or vertical marketing systems: three types or phases of vertical marketing systems.