MKT 100 Lecture Notes - Lecture 2: Customer Relationship Management, Marketing, Marketing Strategy

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: unavailable

Document Summary

Marketing: is a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. Getting the right product or service, to the right person, for the right price, to gain satisfaction and to generate sales. Marketing plan: specifies the marketing activities for a specific period of time. The marketing plan is broken down into different components like: How the product or service will be designed. Where and how it will be promoted and, How it will get to the customer. *a written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy practiced in terms of the 4 p"s, action programs and projected or pro for a income statements* Requires product, place, price and promotion decisions. Can be performed by both individuals and organizations. *marketing is about satisfying customer needs and wants*