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Marketing (1,395)
MKT 100 (974)
Lecture

PEST, SWAT, & FORCES

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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
Political Economic Social-Cultural Technological Competitors Strength Weakness Opportunities Threats Porters 5 Competitive Forces Threat of New Entrants Bargaining power of Buyers Threat of Substitute Products or Services Bargaining Power of Suppliers Rivalry Among Existing Competitors Ansoff Matrix Products (Increasing Technological Newness) Present New Market Penetration Firm seeks growth with existing Product Development Prese products in their current Firm develops new products nt
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