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CA (620,000)
Ryerson (30,000)
MKT (1,000)
MKT 100 (1,000)
Lecture

PEST, SWAT, & FORCES


Department
Marketing
Course Code
MKT 100
Professor
Marla Spergel

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Political
Economic
Social-Cultural
Technological
Competitors
Strength
Weakness
Opportunities
Threats
Porters 5 Competitive Forces
Threat of New Entrants
Bargaining power of Buyers
Threat of Substitute Products or Services
Bargaining Power of Suppliers
Rivalry Among Existing Competitors
Ansoff Matrix
Products (Increasing Technological Newness)
Markets
(Increasing
Market
Newness)
PresentNew
Prese
nt
Market Penetration Firm
seeks growth with existing
products in their current
market segments, aiming to
increase market share
Product Development
Firm develops new products
targeted to its existing
market segments
New
Market Extension Firm
seeks growth by targeting
its existing products to new
market segments
Diversification Firm
grows by diversifying into
new businesses by
developing new products for
new markets
www.notesolution.com
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