MKT 100 Lecture Notes - Lecture 4: Heart Attack Grill, Jargon

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Steven Chuang

Document Summary

Consists of a set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services or ideas. New market research vr headset marketing, procter and gamble, hotels, travel agencies now use vr headset marketing. Step one: define the research problem and objectives: problem the need to create a new burger to satisfy the hungriest customers, research objectives measure consumer purchase intents for the new burger. To be conducted in a controlled live environment. Product testing (new burger) will be carried out. Satisfaction of new burger: determine type of research necessary to collect data. Central location test, focused group, controlled food testing, qualified. Step 3: collect data consumers/testers: secondary data: pieces of information that have been collected prior to the start of the focal project, can be internal or external. In 2013, the spokesman for the heart attack grill died from apparent heart attack.