MKT 100 Lecture Notes - Lecture 8: Pc World, Webos, Market Saturation

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Steven Chuang

Document Summary

90% of new products fail within 2 years very expensive! The most common characteristic of a successful new product is having a uniquely, superior point of difference: it has to work well, it has to be valued in the market. Hp kills touchpad, puts webos in hibernation (wired, aug 2011) Proprietary mobile platform bought from palm for > . 2b (webos) Insufficient consumer traction: slow, buggy, few apps, 2. 5/5 starts from pcworld. New products are never really new, in fact completely new products make up fewer than 10% of all new product introductions each year. Innovation: the process by which ideas are transformed into new products and services that will help firms grow. Without innovation, companies will only be left with two options either to only market their current products to current customers or take the same products to another market with similar customers.