MKT 100 Lecture Notes - Lecture 5: Multiple Choice, Direct Selling, Grocery Store

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Mkt week 5: notes (buyer behaviour & metrics 4) Wait outside the classroom until called in. Consumer buying decision (cbd) process: need recognition, information search, evaluation of alternatives, purchase decision, post-purchase behaviour. As marketers, we need to nudge the consumers to go through these stages. Cbd process - habitual shopping (buying a coffee every morning: need recognition, purchase decision, post-purchase behaviour. Much faster, do not often compare all of the alternatives. Going through efficient shopping to purchase habitual products. What has worked in the past (rewarded us) is likely to work again (reward us again) in the future. Habits allow us to save time making decisions and be thinking of other things as we do them. Routine can often be executed more efficiently than new behaviours. Provides a sense of discipline, order and control in our lives. Cbd process - recreational shopping (shopping in the mall, online shopping: need recognition, information search, evaluation of alternatives, purchase decision, post-purchase behaviour.