MKT 100 Lecture Notes - Lecture 2: Cash Register

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: P G

Document Summary

Worksheet: metric 2 percentage change: a small furniture shop on parliament street experiences great success in its second year of operation. Revenues in year 2 are ,650,000, compared with ,000 in year 1. If not, what is the correct percent reduction? (4 marks: a small retail chain posts impressive percentage growth figures, moving from million to million in sales from one year to the next. Despite this dynamic growth, however, analysts cast doubt on the firm"s business model, warning that its existing stores" growth measure suggests that its concept is failing. Based on the chart below, and assuming that stores were opened on the first day of years 1 and 2: What is the same store (existing and not expansion) year- over-year growth? (7 marks) Cmkt100 - metrics mastery worksheets: do you agree with the analysts" position regarding the retail chain in question 3, why or why not? (2 marks)