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MKT 100 (974)
Lecture

Lecture notes for MKT100

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Department
Marketing
Course
MKT 100
Professor
Chris Gibbs
Semester
Fall

Description
Marketing I How is the supply of products and processes changingThe supply of products and processes is constantly changingThe variation in the consumer demand is constantly changingSupply will shift to serve the demand of the most profitable market segmentsCompetitions forces sellers to try new ways of serving customers and reducing costsSellers learn directly and by observing other sellers how to add customer and shareholder valueEffective products and processes are quickly imitated and improvedType of competitive marketPure Monopoly one seller who sets the price for a unique productOligopoly few sellers who are sensitive to each others pricesMonopolistic Competition many sellers who compete on nonprice factorsPure Competition Analyzing CompetitionMarket Shareshare of a total industry salesunitsBrand Shareconsumers first bra
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