MKT 100 Lecture Notes - Lecture 5: Delivery (Commerce), Swot Analysis, Ryerson University

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Julie Kellershohn

Document Summary

Ted rogers school of management in partial ful llment for the requirements for. Firstly, amazon"s drive-through grocery stores are customer focused, thus creating customer loyalty. Customers order their groceries online and pick them up at the most convenient store. Driven by lack of time, customers want the most ef cient and easy shopping experience. Click and collect concept eliminates the hassle of waiting in a checkout line, or for a delivery during a certain time frame. The product selection that is offered is also more extensive than what you would nd in your typical grocery store. By allowing customer"s access to the complete listing base of all the foods available, this gives them more to choose from compared to normal grocery stores. Through online purchasing, customers are able to save their grocery preference to make future purchases for smooth. This online history allows for retailers to offer further value like recipes or recommendations. (seiders, k. , berry, l. l. , &