MKT 100 Lecture Notes - Swot Analysis

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24 Apr 2012
Department
Course
Professor
Ansoff’s Matrix
Market Penetration
oExisting products in existing markets
How to use
When to use
Market Development
oExisting products in new markets
How to use
When to use
New set of consumers
Product Development
oNew products in existing markets
How to use
When to use
Diversification
oNew products in new markets
How to use
When to use
Swot Analysis
oInternal Origin
Facts/factors of the organization
Strengths – things that are good now, maintain them, build on them, and
use them as leverage
Weaknesses – things that are bad now, remedy, change, or stop them
oExternal Origin
Facts/factors of the environment in which the organization operates
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