Marketing lecture 3

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MKT 100 (974)

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School

Ryerson University

Department

Marketing

Course

MKT 100

Professor

Caitlin Smith

Semester

Winter

Description

• Ansoff’s Matrix • Market Penetration o Existing products in existing markets  How to use  When to use • Market Development o Existing products in new markets  How to use  When to use  New set of consumers • Product Development o New products in existing markets  How to use  When to use • Diversification o New products in new markets  How to use  When to use • Swot Analysis o Internal Origin  Facts/

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