Class Notes (835,581)
Canada (509,259)
Marketing (1,395)
MKT 100 (974)
Lecture

Marketing lecture 3

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Department
Marketing
Course
MKT 100
Professor
Caitlin Smith
Semester
Winter

Description
• Ansoff’s Matrix • Market Penetration o Existing products in existing markets  How to use  When to use • Market Development o Existing products in new markets  How to use  When to use  New set of consumers • Product Development o New products in existing markets  How to use  When to use • Diversification o New products in new markets  How to use  When to use • Swot Analysis o Internal Origin  Facts/
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