MKT 100 Lecture Notes - Lecture 11: Logistics, Herfindahl Index, Transact

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Lecture 11- chapter 12: distribution channels (place management) Part of step 4 in the strategic marketing planning process. A set of interdependent organizations involved in the process of making a product or service available for use or consumption. Buy, take title and resell the product: agents. Search for customers and negotiate on behalf of manufacturers. Assist, but no title and no negotiating purchase or sale. Develop a flowchart that illustrates how nike might get their products to the market using a marketing channel. Use the distribution channel members from the previous slide. Remember to write your names on the sheet and hand it in. Only these players are used in diagram: manufacturer suppliers, manufacturers/ service providers, distributors/wholesalers, resellers (value added, retailers/online retailers, end-users consumer, end-users business. Horizantal players are all players who are at the same level, like all the retailers. Supply chain management: integrate suppliers into one basic system, to then increase efficiency.