MKT 100 Lecture Notes - Lecture 4: Self-Actualization, Homeostasis, Social Class

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4 Aug 2016
Department
Course
Professor
Week 4
Social and Psychological Influences on
Consumer Behavior
Psychological
Motivation
Maslow’s Hierarchy of needs
underlines the forces that
drive behavior
Maslow suggested that
humans have different levels
of need reaching most basic
of needs to reaching one’s
potential in all facets of life; a
state to which all aspire.
The needs of the lower levels must be reasonably satisfied before you can satisfy the
needs on the higher levels.
Various advertisements focus on satisfying these needs as a motivation to purchase.
Personality and self concept
Perception
Learning
Values, beliefs and attitudes
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