MKT 300 Lecture 7: Pricing and Elasticity

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Fathima Saleem

Document Summary

Length of time for repayment (overdue by 30/60/90 days) Aggregate credit limit on all facilities: the higher the credit value, the higher the risk, therefore the lower your score. Amount assumes consumers are willing to pay that price. Marketers set optimal pricing to to obtain value back from customers, which is influenced by. Company cost, competitive pricing, and customer willingness to pay. Loss leader pricing business strategy in which a product is offered an unprofitable price in order to offer a related product at a greater profit. Xbox 360 offered at 246 (100 less) so that game can sell for (high profit margin) 2 part pricing charge a fixed and variable usage fee. Meals at hotel aren"t included in hotel rate. Value pricing an assessment of what the customer gets compared with what the customer gives up. Yield management pricing: variable pricing strategy to maximize revenue/ profit from individually reducing supply.