MKT 702 Lecture 10: Section 9
9 Dec 2015
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Document Summary
When you are planning an event, the first thing you do is check their website to find the right information to compare with their competitors. The website should be revised and should be more organized so consumers doesn"t have a hard time finding what they are looking for. They should divide them between private events and public events. There would be different sections for each event such as there would be a wedding section with all the information the target market needs and pictures/videos from earlier wedding for others to view and get an idea. Each section would have information that is relevant to that specific section such as seating room, standing room, and contingency plan for inclement weather. They should include a dining part, which include dinner cruise, cocktail cruise, lunch cruise and weekend/ brunch cruise. Faq so the consumers can get answers they are looking for.
