PSY 102 Lecture Notes - Lecture 7: Retrograde Amnesia, Psy, Mnemonic

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Memory the retention of information over time. Sensory memory, short term memory, long term memory. Encoding getting information into our memories. Storage keeping information in our memories. Sensory memory automatically formed; holds information long enough to be processed for basic physical characteristics. Iconic memory - visual information (< 1 second) Echoic memory - auditory information (< 5 10 seconds) Short term memory a second memory system that can hold information for up to 20 seconds. Primacy effect: remember items at the beginning. Recency effect: remember items at the end. von restorff effect: remember items that are distinctive. Chunking organize items into meaningful groupings. Elaborative rehearsal elaborate and link to meaning. Pegword method associates a number rhyme with the information that you want to remember. Method of loci associates a locations along a path with the information that you want to remember. Keyword method think of a similar sounding work that helps you remember the target word.

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