Class Notes (836,370)
Canada (509,757)
RMG 303 (25)
Lecture

Service Concept

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Department
Retail Management
Course
RMG 303
Professor
Frances Gunn
Semester
Winter

Description
Service Concept = Competitive Advantages & Order Qualifier (Characteristic a service must possess to compete in the market), order winner (characteristic that will cause consumers to choose this firm over the others Core & Supplementary Services How the core and supplementary services should be combined, sequenced, delivered, and schedules to create benefits that meet the needs of the target market segments.
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