Class Notes (834,568)
Canada (508,607)
RMG 303 (25)
Lecture

Servicescapes

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Department
Retail Management
Course
RMG 303
Professor
Frances Gunn
Semester
Winter

Description
Servicescapes, Service Recovery, Managing Capacity, Waiting & Queues The purpose of Service Environment: Influences buyer in 3 ways: 1. Message-creating medium: Symbolic cues communicate the distinctive nature and quality of the service experience 2. Attention-creating Medium: Make the servicescape stand out from other
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