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Class Notes for Accounting at Seneca College

Accounting MRK108 Lecture Notes - Lecture 10: Business Analysis
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Developing and Managing Products Learning Outcomes LO 1 Explain the importance of developing new products and describe the six categories of new products LO 2 Explain the steps in newproduct development LO 3 Discuss global...

Accounting
Accounting MRK108
Ruggero
Accounting MRK108 Lecture Notes - Lecture 2: Competition Bureau (Canada), Personal Information Protection And Electronic Documents Act, Corporate Social Responsibility
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Social Responsibility, and Ethics Recession Recession is a period of economic activity characterized by negative growth Affects consumer confidence Ultimately affects consumer spending Recession To cope,consumers: Switch t...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 2: Millennials, Lower Mainland, Golden Horseshoe
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The Marketing Environment, Social Responsibility, and Ethics Component Lifestyles Lifestyles today are complex: She is a Dentist,a Mother,a gourmet cook,an amateur pilot and a marathon runner! How do you reach her? Family ...

Accounting
Accounting MRK108
Ruggero
Accounting MRK108 Lecture Notes - Lecture 3: Marketing Myopia, Strategic Planning, Cirque Du Soleil
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Strategic PLearning Outcomestitive Advantage Learning Outcomes The Nature of Strategic Planning What Is a Marketing Plan? Planning: the process of anticipating future events determining strategies to achieve future objecti...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 9: Marketing Mix, Apple Inc., Brand Equity
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Product Concepts Learning Outcomes LO 1 Define the term product LO 2 Classify consumer products LO 3 Define the terms product item,product line,and product mix LO 4 Describe marketing uses of branding Learning Outcomes LO ...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 1: Customer Relationship Management
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1 An Introduction to Marketing Which orientation has IGT adopted? Which orientation is consistent with the statement, An organization should satisfy customer wants and needs while meeting organizational objectives? Buildin...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 2: Corporate Social Responsibility, Work Ethic
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The Marketing Environment, Social Responsibility, and Ethics Learning Outcomes LO 1 Discuss the external environment of marketing,and explain how it affects a firm LO 2 Describe the social factors that affect marketing LO ...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 1: Marketing
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1 An Introduction to Marketing Who are you? What Is Marketing for you? What Is Marketing? Marketing is about understanding the needs of the customer. 1 What Is Marketing? Need A state of being where we desire something tha...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 1: Takers
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1 An Introduction to Marketing 1. Organizations Focus 1. Organizations Focus On customer satisfaction Everyone focuses on delighting the customer versus just selling products! Relationship Marketing 2. The Firms Business 3...

Accounting
Accounting MRK108
Ruggero
Accounting MRK108 Lecture Notes - Lecture 9: Td Canada Trust, Shoppers Drug Mart, Brand Loyalty
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Product Concepts Benefits of Branding Branding = Brand loyalty a consistent preference for one brand over all others,is quite high in some product categories Global and Canadian Brands Top Five Global Coke IBM Microsoft Go...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 1: Target Market, Peter Drucker
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1. MRK108 Week 1 Customer = Buy value 1. Target marketing (specific): 1. Age 2. Race 3. Location 4 P’s (Controllable variable of marketing) 2. 1. Product 1. Shape ...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 2: Business Plan, Strategic Planning, Peanut Butter
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1. MRK108 Chapter 3 Week 3 Strategic planning for competitive advantage Strategic marketing -> outline 1. For goals and objectives 1. Strengths and weaknesses 2. To achieve goals What is a mar...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 5: Planned Obsolescence, Ipad 2, Marketing Mix
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1. Chapter 9 Notes In Class Week 5 What is a product? 1. Starting point for marketing mix 2. Everything received by a person in an exchange 1. Tangible goods (physical dimension) -> uniform ...

Accounting
Accounting MRK108
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Accounting MRK108 Lecture Notes - Lecture 8: Census Tract, Personalization, Psychographic

find more resources at oneclass.com Marketing Chapter 8 Notes  Key is to identify bases that will produce Market Segmentation ...

Accounting
Accounting MRK108
Ruggero
Accounting MRK108 Lecture Notes - Lecture 3: Competitive Advantage, Direct Marketing, Marketing Effectiveness

find more resources at oneclass.com Marketing Chapter 3 Notes Strategic Directions – Designing the The Nature of Strategic Planning  Planning – process...

Accounting
Accounting MRK108
Ruggero
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors

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