BUS 272 Lecture Notes - Lecture 13: Andrew Petter, Spartina, Competitive Advantage

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 272
• Professor: Bill Scott

Document Summary

Guest speaker: tony silbert, consultant spartina consulting wakefield, ri. Guest speaker: andrew petter (retiring sfu president) Government laws & regulations: covid-19 laws. Economic conditions: covid-19"s impact on buying power. Roll-out strategy from the top (top to bottom strategy: senior and middle management designed change and frontline employees implemented it. High engagement of workforce in both creating and implementing the plan: workforce involvement = more likely to follow change. Competitive advantage unleashing a culture of strategic action, learning, thinking, innovation. Fear of the unknown: don"t know why there"s a change and what"s going to happen. Summer 2020: no one explained the change. Fear for loss of security: whether they"ll have the same job/status/wage/etc. No reasons to change: believe current situation is best. Lack of resources: no resources for easy implementation of change. Participation = people commit to what they design. Facilitation and support = help them deal with new computer program (enroll in a new program?)