BUS 338 Lecture 6: Value Chain, Strategy & Tactics
22 Oct 2020
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Product is 5th in line (not as high of a priority) Matrix factors: compete on more than product features. A goal or desired objective: why you are doing what you are doing. Example: we are going to eliminate social isolation in seniors in the lower mainland. A strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Example: our strategy is to create the best health care value in our industry by pricing products that more reliable and better made than the competition. For a start-up this can mean something or absolutely nothing. The art or science of disposing military or naval forces for battle and maneuvering them in battle. Not terrible we will use a certain social media group. Decent we will use a certain type of social media to target a certain group.
