BUS 343 Lecture Notes - Lecture 1: Longrun, Customer Engagement, Customer Satisfaction

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Lily Lin

Document Summary

: food, water, shelter, social needs: basic needs, physical: food, clothing, warmth, safety. Individual: self-esteem, self-expression, knowledge: wants are shaped/influenced by things around you, form human needs take as they are shaped by culture and individual personality, e. g. : books: people read for pleasure, to retain knowledge. For class, a book club, etc: e. g. : shoes: the purpose to keep their feet warm and protect them, there is a variation to shoes. Starbucks" food is complementary to their drinks: e. g. Focus on improving production and distribution: product concept, consumer will favour products that offer the most quality, performance, and features. Idea that consumers will not buy enough of the firm"s products unless the firm undertakes a large-scale selling and promotion effort. Starts off with the manufacturing standpoint and moves all the way to the consumer and producing a sale: good for goods/ser(cid:448)ices co(cid:374)su(cid:373)ers (cid:449)ould(cid:374)"t (cid:374)ecessarily thi(cid:374)k of purchasing, e. g.