Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

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Document Summary

What is marketing? function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. source: http://www. marketingpower. com. Marketing includes activities that deliver value to customers by identifying customer needs and creating activities that manage the organization"s relationships with those customers. Everyone markets: firms market their products or services, non-profit organizations use marketing to attract clients and donations, individuals market themselves to gain employment. This permachart provides a synopsis of key marketing terms and concepts that together may be used as a quick and easy to follow reference and study tool. Marketing is a social process that is a major force in a modern global economy. Four distinct stages in the evolution of marketing. 2000: production era only one choice so those who could afford it bought it.

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