BUS 343 Lecture Notes - Lecture 3: Greenwashing, Jared Diamond

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Robert Krider

Document Summary

Marketers frequently use secondary data for initial analysis to support (or reject) marketing decisions. Common sense rule: it"s a marketer"s job to come up with products that people will want, and the engineer"s job to tell "em if it"s not possible to make it. The way to be successful in new product development is ensure that these two groups talk to each other to come up with good new products-- that are feasible, and for which there is demand. However, we only have the marketing side to worry about here, so there is no need to get too deeply into the engineers" problem of technical feasibility. Having said that, we expect some common sense on your product idea. Even marketers should know that teletransporters and perpetual motion machines are not technically feasible. Geography: it is quite possible that your secondary research indicates that your product is more likely to be successful in specific countries.