BUS 343 Lecture Notes - Lecture 4: Habitat, Angellist, Deliverable

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Ginger Grant

Document Summary

Every one of us is a product - you have market value" as a person - qualities that set you apart from others and abilities other people want and need (chapter 1, p. 7) . Specifically, just like a typical marketing planning process, you will evaluate the internal and external environments you, as a brand, are in and then develop the segmentation, targeting and positioning (stp) strategies fitting you best. To ensure the practicality of your stp strategies, you will also sketch out an action plan for your marketing mix. Project learning objectives: integrate the three components of marketing process, namely situational analysis, Stp, and marketing mix in a non-traditional marketing context. Tasks: analyze the internal and external environments of yourself: To guide your research, we have some specific requirements in each of the three c"s: Company: in a personal branding context, the company"s c simply refers to you.