CMNS 110 Lecture Notes - Lecture 7: Tupperware, Peer Pressure, Charlton Heston

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Scarcity feeling obligated to buy into what you are offering them. Reciprocation if people publicly commit to do something, others will too. Commitment and consistency people tend to follow in other peoples footsteps. as a good and appropriate action. Liking we pay attention to attractiveness, and likability. We also tend to follow voices of authority, obey and respect their opinion. Have a certain amount of time to obtain a product. We don"t use it as often, we have replaced it with other words. We use it to divide society or bring society together. We use it to install fear into people. Propaganda is: the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist (2012, p. 7). Propaganda is: a mode of discourse intended to persuade, to manipulate, and to indoctrinate its audience into accepting policies that might be contrary to their self interest.

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