CMNS 130 Lecture Notes - Canadian Broadcasting Corporation, Narrowcasting
16 Nov 2012
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Document Summary
The responsibility of regulating children"s media was off-loaded to the free market. Soon the fcc relaxed many of the policies on the amount of commercial minutes permitted during children"s television shows. Lobbyists (canadian association of broadcasters proposed the broadcast code for advertising to children) By the mid - 1980s children were seen as consumers in their own right with access to a disposable, expandable income in billions. Opening up to the girl market: the introduction of more girl-friendly programming and merchandise (strawberry shortcake, poochie puppy) in the 1980s: asc"s broadcast code for advertising. The ideology behind this kind of code is to provide a set of regulations to be followed by. Canadian advertisers to protect children from manipulation and exploitation by advertisers. They recognize the special characteristics of a children"s audience. I think they work for the most part, but i believe children are still very influenced by what they see on tv.
