CMNS 223W Lecture Notes - Lecture 6: Proletarianization, Scientific Management, Listerine
18 Oct 2015
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Document Summary
Development of advertising comes alongside other changes product of the industrial age. Culture emphasized on process of consumption more than production. Rising middle class; need to create new market to absorb massive productive capacity: educated people to become consumers/stabilize the economy. Urbanization - in ux of people from rural areas coming to work in industrial cities. New industrial social order proletarianization: integrating into urban, industrial system and social order. Development of consumer culture was means of placating the working class, giving a stake in the industrial system. Commodities as a means of compensation for working (poor conditions + pay) Markets had to be vertical and horizontal. Transition from culture where satisfaction was achieved through hard work to a culture where. Manufacturers had to nd ef cient means (systems) of creating a buying culture it is achieved through consumption. Good" life) to as many people as possible. Advertisers considers themselves selling more than products selling a way of life (the.
