IAT 110 Lecture Notes - Lecture 7: Internal Monologue, Cap Height, Font
14 Sep 2016
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Document Summary
Contrast in font weight, the viewers a clear path content on the page case letters. Visual scale, color, and proximity, and white space. Remember to keep it simple and consistent with alignment and visual element. Use differences to emphasize and draw attention towards one point. Contrast in value (dark light; solid textured) Use white space to draw attention toward isolated element. Related elements should be grouped together unless used to isolate an element for emphasis. Repeat visual elements such as size, color, font type, shape, alignment, and etc. to establish a sense of harmony. Asymmetrical balance pushes the attention upward due to heaviness. Use grid structure to establish consistency in alignment. Nothing should be placed arbitrarily, unless it is used for contrast. Letter, books, and commonly seen in word processors. Divide spaces into vertical bands to allow for continuous read. Divide spaces into uniformed vertical and horizontal zones.
